Spectacular results start with a partnership between agency and client
The Sunday Times Oxford Literary Festival team wanted to increase their share, they wanted a fresh, global brand presence that fully represented their tradition and values in the modern literary world.
And they in terms of ticket sales, they wanted to buck the recession.
They came to us through a referral, and the project started over coffee and ideas in their ancient offices.
It was us listening and their Festival directors and team telling us where they wanted to go. They told us of their frustrations and they told us what they wanted changing.
We went through their beliefs, the core values - they told us what had to be kept (it was vital to keep all the goodwill and value they had built).
We started collecting the facts and the figures. Together we drew a clear picture of the results they wanted - and nailed down what they expected as a measure of success.
We demonstrated what could be done for what type of budget. And we gave examples of ideas that had worked and what hadn’t in our 30 years of digital experience.
Most important we agreed practical goals - what could be done within the time frame and budget, who were the key contacts, the job roles and what had to be Phase 2. And then we started…